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We worked with the entire faculty and staff of Campbell’s Lundy-Fetterman School of Business to help them develop their brand strategy.
The Lundy-Fetterman School of Business is poised to reach great heights. They just needed direction and objectivity to help them focus their brand message. Over the course of six months, we worked with the faculty and staff to create messaging that was meaningful to each of them, as well as to each of their target markets. The brand strategy we developed helped them understand how to communicate about their school, especially when speaking with their various audiences.
Once we finished their brand strategy, we began working with the LFSB to help them develop marketing materials to reach out to potential donors and past graduates. The content of these materials focuses on the information we uncovered during our branding workshops.